The Ultimate SEO Checklist for 2023

The Ultimate SEO Checklist for 2023: Boost Your Website’s Ranking Now!

The Ultimate SEO Checklist for 2023: Boost Your Website’s Ranking Now!

Unlock your website’s potential with our comprehensive and up-to-date Ultimate SEO Checklist for 2023 (PDF coming soon). Staying informed about the latest trends and best practices in the ever-evolving world of SEO is crucial for your online success.

To provide you with thorough guidance, we will be periodically updating this checklist with links to detailed “How To” articles for each task. These step-by-step guides are designed to offer you practical insights and tips. By following these recommendations, you will effectively optimize your website’s search performance and increase its visibility.

Stay tuned for the latest additions to our checklist, and get ready to achieve outstanding results in the search rankings.

Website Launch Checklist

Domain name selection

Explanation: Choose a domain name that represents your brand and is easy to remember. Your domain should also be keyword-rich to improve search visibility.

Action Plan: Research relevant keywords related to your niche and combine them with your brand name to create a unique, memorable domain.

Tips & Tricks: Keep your domain name short and easy to remember and avoid using numbers and hyphens in your domain name, as they can be confusing and difficult to remember.

How To & References:

  1. How To Choose and Register a Domain Name
  2. Why Malaysia SMEs Should Register a .MY Domain Name


Hosting provider choice

Explanation: A reliable hosting provider ensures your website’s uptime, loading speed, and overall performance, which are crucial for SEO.

Action Plan: Compare different hosting providers based on their features, pricing, and customer reviews before making a decision.

Tips & Tricks: Look for a hosting provider that offers SSL certificates, CDN integration, and 24/7 support. Best if they also come with automatic backups and malware scanning.

How To & References:

  1. How to Choose The Right Web Hosting Provider


SSL certificate installation

Explanation: SSL (Secure Sockets Layer) encrypts data transferred between users and your website, enhancing security and improving search rankings.

Action Plan: Acquire an SSL certificate from your hosting provider or a third-party service, and install it on your website.

Tips & Tricks: Most hosting provider’s hosting package come with free SSL cert from Let’s Encrypt.

How To & References:

  1. How to Install SSL Certificate on Your WordPress Website


Content Management System (CMS) setup

Explanation: A CMS allows you to manage your website’s content easily, without requiring coding knowledge. Popular CMS platforms like WordPress come a lot of SEO plugins.

Action Plan: Choose a CMS that best fits your needs, install it on your server, and configure it for optimal SEO performance.

Tips & Tricks: Use SEO-friendly themes and plugins to enhance your CMS’s SEO capabilities.

How To & References:

  1. How to Install WordPress CMS (


Basic website design and structure

Explanation: An organized website structure helps search engines crawl and index your site, while a visually appealing design enhances user experience.

Action Plan: Plan a clear hierarchy for your pages and create a simple, clean design that represents your brand.

Tips & Tricks: Use a responsive design to ensure your website looks good on all devices, and avoid using excessive JavaScript or Popups elements.

How To & References:

  1. How to Create Effective Website Design and Structure (


Google Analytics and Google Search Console setup

Explanation: Google Analytics tracks user behavior on your site, while Google Search Console helps identify and fix technical issues affecting your search performance.

Action Plan: Sign up for both services, add your website, and implement the tracking codes on your site.

Tips & Tricks: Familiarize yourself with both platforms’ features and use them regularly to monitor and improve your website’s SEO.


XML sitemap creation and submission

Explanation: An XML sitemap lists all your website’s URLs, making it easier for search engines to crawl and index your content.

Action Plan: Create an XML sitemap using an online generator or a CMS plugin, and submit it to Google Search Console.

Tips & Tricks: Update your sitemap regularly, especially after adding or removing pages, and ensure it follows the recommended XML format.


Robots.txt file creation

Explanation: A robots.txt file instructs search engine crawlers which pages they can and cannot access on your website.

Action Plan: Create a robots.txt file using a text editor, specify the pages you want to block from crawling, and upload it to your website’s root directory.

Tips & Tricks: Use the “Disallow” directive cautiously, as blocking essential pages can negatively impact your search rankings.


Keyword research and target audience analysis

Explanation: Identify relevant keywords and understand your target audience’s needs to create content that ranks well and resonates with users.

Action Plan: Use keyword research tools to find high-volume, low-competition keywords related to your niche. Analyze your target audience’s demographics, preferences, and pain points.

Tips & Tricks: Focus on long-tail keywords for better targeting and use competitor analysis to identify gaps in their content.


Technical SEO Checklist

Website speed optimization

Explanation: Faster-loading websites provide a better user experience and are favored by search engines, leading to higher rankings.

Action Plan: Identify areas for improvement by running a speed test using GTmetrix, or PageSpeed Insights, then optimize your website by compressing images, minifying CSS and JavaScript files, and enabling browser caching.

Tips & Tricks: Use a Content Delivery Network (CDN) like CloudFlare CDN to improve load times for users around the world and consider using a lazy loading technique for images.



Explanation: A mobile-friendly website ensures a positive user experience on smartphones and tablets, which is crucial since most web traffic comes from mobile devices.

Action Plan: Implement a responsive design that adapts to different screen sizes and test your website’s mobile-friendliness using Google’s Mobile-Friendly Test tool.

Tips & Tricks: Prioritize mobile-first design, ensure touch elements are easy to interact with, and avoid using pop-ups.


URL structure optimization

Explanation: Clean, descriptive URLs make it easier for search engines and users to understand the content of a page, resulting in better rankings and click-through rates.

Action Plan: Use short, keyword-rich URLs that describe the page’s content and separate words using hyphens instead of underscores.

Tips & Tricks: Stick to lowercase letters and avoid using special characters or unnecessary parameters in your URLs.


404 error page customization

Explanation: A custom 404 error page helps retain visitors who encounter broken links, reducing bounce rates and improving user experience.

Action Plan: Create a visually appealing 404 page that includes helpful links, a search bar, and clear navigation back to your homepage.

Tips & Tricks: Monitor your website for broken links regularly and fix them to reduce the chances of users encountering a 404 error.



Explanation: Canonicalization helps search engines understand which version of a page is the preferred one when there are multiple similar pages, preventing duplicate content issues.

Action Plan: Use the rel=”canonical” tag to indicate the preferred version of a page and ensure all alternative versions point to it.

Tips & Tricks: Implement 301 redirects for duplicate pages when appropriate, and use self-referencing canonical tags on unique pages.


Schema markup implementation

Explanation: Schema markup provides additional information about your website’s content to search engines, helping them better understand and display it in search results.

Action Plan: Identify the most relevant schema types for your content and add the appropriate markup using JSON-LD or Microdata.

Tips & Tricks: Use Google’s Structured Data Testing Tool to validate your schema markup and ensure it’s implemented correctly.


Internal linking optimization

Explanation: Internal links help users navigate your website and enable search engines to discover and index your content more effectively.

Action Plan: Create a logical hierarchy for your pages and use descriptive anchor text to link related content within your site.

Tips & Tricks: Avoid using excessive internal links on a single page and ensure your anchor text is relevant to the linked content.


Duplicate content elimination

Explanation: Duplicate content confuses search engines and can result in lower rankings for your website.

Action Plan: Identify and eliminate duplicate content by rewriting or consolidating similar pages, using canonical tags, and implementing 301 redirects when necessary.

Tips & Tricks: Use tools like Siteliner to scan your website for duplicate content and address any issues promptly.


Image optimization

Explanation: Optimized images load faster, consume less bandwidth, and improve both user experience and search engine rankings.

Action Plan: Compress and resize images to reduce file size, use descriptive file names and alt text, and choose the most suitable image format.

Tips & Tricks: Implement lazy loading for images and consider using next-gen formats like WebP for better compression and quality.


On-Page SEO Checklist

Title tag optimization

Explanation: Title tags inform search engines and users about the content of a page and strongly influence click-through rates.

Action Plan: Write unique, descriptive title tags that include your target keywords and are within the recommended 50-60 character limit.

Tips & Tricks: Use SERP Simulator to preview how will your title and meta description look like at Google search results.


Meta description optimization

Explanation: Meta descriptions provide a brief summary of a page’s content and can influence click-through rates in search results.

Action Plan: Write unique, compelling meta descriptions that include your target keywords and are within the recommended 155-160 character limit.

Tips & Tricks: Use active voice and a call-to-action to encourage users to click on your link, and avoid using non-alphanumeric characters that might be misinterpreted by search engines.


Heading tags (H1, H2, H3, etc.) optimization

Explanation: Heading tags help structure your content and make it easier for search engines and users to understand the hierarchy of your page.

Action Plan: Use one H1 tag per page to represent the main topic, followed by H2, H3, and other heading tags to organize subtopics in a logical order. Include relevant keywords in your headings.

Tips & Tricks: Use variations of your target keywords in subheadings to cover different aspects of your topic and improve keyword relevance.


Content optimization for target keywords

Explanation: Creating high-quality, keyword-optimized content increases your chances of ranking higher in search engine results.

Action Plan: Write engaging, informative content that addresses user intent and naturally incorporates your target keywords.

Tips & Tricks: Focus on helpful content that shows E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness), and avoid keyword stuffing or over-optimization.


Alt-text for images

Explanation: Alt text provides a textual description of images, helping search engines understand their content and improving accessibility for visually impaired users.

Action Plan: Add descriptive, keyword-rich alt text to all images on your website.

Tips & Tricks: Keep your alt text concise and relevant, and avoid using the same alt text for multiple images.


URL optimization

Explanation: Optimized URLs are short, descriptive, and keyword-rich, making it easier for search engines and users to understand the content of a page.

Action Plan: Include your target keywords in your URLs and use hyphens to separate words.

Tips & Tricks: Avoid using unnecessary parameters or special characters in your URLs, and stick to lowercase letters.


External linking

Explanation: Linking to high-quality, authoritative external sources enhances the credibility of your content and can improve your search rankings.

Action Plan: Identify relevant, trustworthy websites to link to within your content and use descriptive anchor text.

Tips & Tricks: Use the “nofollow” attribute when linking to sites you don’t fully trust or when required by guidelines (e.g., sponsored links).


Social sharing buttons

Explanation: Social sharing buttons make it easy for users to share your content, increasing its reach and potential for attracting backlinks.

Action Plan: Add social sharing buttons for popular platforms like WhatsApp, Facebook, Twitter, and LinkedIn to your website’s pages.

Tips & Tricks: Place sharing buttons in visible locations, such as at the top or bottom of a page, and customize their design to match your branding.


User experience optimization

Explanation: A positive user experience increases the likelihood of visitors engaging with your website and can indirectly impact your search rankings.

Action Plan: Enhance your website’s user experience by improving its Core Web Vitals.

Tips & Tricks: Use CrUX Reports to identify areas for improvement and prioritize mobile-first design.


Off-Page SEO Checklist

Quality backlink building

Explanation: High-quality backlinks signal to search engines that your website is a valuable resource, improving your domain authority and search rankings.

Action Plan: Create valuable, shareable content and reach out to relevant websites and influencers to request backlinks.

Tips & Tricks: Focus on gaining backlinks from authoritative sites with high domain authority, and use a diverse mix of anchor text to maintain a natural backlink profile.


Guest blogging

Explanation: Guest blogging involves writing content for other websites in exchange for a backlink to your site, increasing your reach and authority.

Action Plan: Identify reputable websites in your niche that accept guest posts, pitch relevant article ideas, and create high-quality content that adheres to their guidelines.

Tips & Tricks: Build relationships with site owners and editors, and include a compelling author bio with a link back to your website.


Influencer outreach

Explanation: Connecting with influencers in your niche can help amplify your content’s reach and generate valuable backlinks.

Action Plan: Identify influencers who share your target audience, engage with them on social media, and propose mutually beneficial collaborations.

Tips & Tricks: Offer value to influencers by creating unique, engaging content or providing exclusive access to your product or service.


Social media marketing

Explanation: Promoting your content on social media platforms helps increase brand visibility, drive traffic to your website, and attract potential backlinks.

Action Plan: Develop a social media strategy that includes regular posting, engagement with users, and sharing of your own and others’ relevant content.

Tips & Tricks: Use eye-catching images and headlines, tailor your content for each platform, and monitor your performance to optimize your strategy.


Directory submissions

Explanation: Submitting your website to online directories can generate backlinks and increase your online presence, especially for local businesses.

Action Plan: Research and submit your website to high-quality, niche-specific directories, ensuring your information is accurate and consistent.

Tips & Tricks: Focus on reputable directories with high domain authority and avoid low-quality or spammy directories that could harm your SEO.


Forum engagement

Explanation: Participating in online forums related to your niche can help establish your expertise, drive traffic to your website, and generate backlinks.

Action Plan: Identify popular forums in your niche, create a profile, and actively contribute to discussions by providing helpful information and answering questions.

Tips & Tricks: Avoid self-promotion or spammy behavior, and include a link to your website in your forum signature, if allowed.


Blog commenting

Explanation: Leaving thoughtful comments on relevant blogs can help build relationships with other industry professionals, increase visibility, and generate backlinks.

Action Plan: Identify authoritative blogs in your niche and regularly leave insightful, valuable comments that contribute to the conversation.

Tips & Tricks: Use your real name when commenting, address the author or other commenters directly, and avoid leaving generic or self-promotional comments.


Press releases

Explanation: Press releases can help announce newsworthy events or developments related to your business, increasing brand awareness and potentially generating backlinks from media outlets.

Action Plan: Craft a compelling press release announcing a new product launch, company milestone, or industry-related news, and distribute it through reputable press release distribution services.

Tips & Tricks: Write your press release in a journalistic style, focusing on the facts and newsworthiness, and include a link to your website for more information.


Content marketing

Explanation: Creating and promoting high-quality content helps attract and engage your target audience, build brand authority, and generate backlinks.

Action Plan: Develop a content marketing strategy that includes regular creation and promotion of blog posts, videos, infographics, and other formats relevant to your audience.

Tips & Tricks: Focus on creating evergreen content that remains valuable over time, and repurpose your content in different formats to reach a wider audience. Timely trending content also works well, especially having those does show your expertise in that industry and niche.


Local SEO Checklist

Google Business Profile listing optimization

Explanation: Optimizing your Google Business Profile (GBP) FKA Google My Business (GMB) listing improves local search visibility and attracts customers.

Action Plan: Claim, verify, and update your GBP listing with accurate information and high-quality images.

Tips & Tricks: Encourage positive reviews and use Add Update function for promotions or events.


Local citations

Explanation: Local citations are online mentions of your business’s NAP (Name, Address, Phone), helping search engines validate and trust your information.

Action Plan: Create and maintain consistent NAP information across relevant local directories.

Tips & Tricks: Use citation management tools like Moz Local or BrightLocal for better tracking and management. (Not all tools support all country or region, so do confirm with the tools’ developer before any purchase.)


NAP consistency (Name, Address, Phone Number)

Explanation: NAP consistency involves maintaining uniform business information across online platforms for better local search rankings.

Action Plan: Audit and fix any inconsistencies in your NAP information.

Tips & Tricks: Use a spreadsheet or database to manage and track your NAP data.


Local keyword targeting

Explanation: Local keyword targeting optimizes website content for location-specific search terms, improving local search visibility.

Action Plan: Conduct keyword research and create locally-focused content with relevant keywords.

Tips & Tricks: Utilize tools like Google Trends or Google Keyword Planner (Require Google Ads Account) for local keyword research.


Online reviews and ratings

Explanation: Online reviews and ratings build trust, credibility, and impact local search rankings.

Action Plan: Encourage positive reviews and professionally respond to all feedback.

Tips & Tricks: Request reviews through email marketing, social media, or WhatsApp campaigns and display them on your website.


Local link building

Explanation: Local link building acquires backlinks from local businesses and websites to improve local search rankings.

Action Plan: Identify local websites for potential backlink opportunities and reach out for collaboration.

Tips & Tricks: Focus on high-authority and industry-specific local websites for better results. For example, of local Chamber of Commerce or Society.


Mobile SEO Checklist

Responsive design

Explanation: Responsive design ensures your website adapts to different devices and screen sizes, providing a seamless user experience.

Action Plan: Implement a responsive design for your website using CSS media queries or a responsive framework.

Tips & Tricks: Test your website on various devices and browsers to ensure proper display and functionality. Or using online checker like Responsive Website Design Tester


Mobile-friendliness testing

Explanation: Mobile-friendliness testing evaluates how well your website performs on mobile devices and identifies areas for improvement.

Action Plan: Use Google’s Mobile-Friendly Test tool to assess your website’s mobile performance.

Tips & Tricks: Address any issues identified by the test to improve your website’s mobile user experience.


Mobile page speed optimization

Explanation: Mobile page speed optimization ensures your website loads quickly on mobile devices, improving user experience and search rankings.

Action Plan: Optimize images, use browser caching, and minify CSS, JavaScript, and HTML files to enhance mobile page speed.

Tips & Tricks: Use tools like Google PageSpeed Insights or GTmetrix to analyze and optimize your website’s mobile load times.


Mobile user experience optimization

Explanation: Mobile user experience optimization focuses on providing a smooth and enjoyable browsing experience for mobile users.

Action Plan: Simplify navigation, use legible fonts, and make buttons easily clickable for a better mobile user experience.

Tips & Tricks: Regularly gather user feedback and analyze mobile usage data to identify and address UX issues.


Mobile-specific content optimization

Explanation: Mobile-specific content optimization tailors your website’s content for mobile users, ensuring it’s easy to read and navigate on smaller screens.

Action Plan: Adapt your content for mobile devices by using shorter paragraphs, concise headings, and easily digestible formats.

Tips & Tricks: Prioritize important information and use visual elements like images or videos to enhance mobile content engagement.


Mobile search visibility tracking

Explanation: Mobile search visibility tracking monitors your website’s performance in mobile search results, helping you identify areas for improvement.

Action Plan: Use tools like Google Search Console and Google Analytics to track your mobile search performance.

Tips & Tricks: Regularly analyze your mobile search data and adjust your mobile SEO strategy accordingly to maintain or improve your rankings.


Don’t forget to follow our social media channels for the latest updates and improvements to the Ultimate SEO Checklist for 2023. Good luck with your website optimization!

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Ryan Chuah
Ryan Chuah

Ryan Chuah is an experienced IT consultant specializing in SME digitalization. Drawing from his background in software development, internet industries, and professional firms, Ryan identified the gap between IT and business.

As the founder of Kiizen IT Consulting Sdn Bhd, he's committed to offering tailored, scalable, strategic, and supportive IT solutions for SMEs. With a deep understanding of both IT and business requirements, Ryan consistently delivers practical and innovative solutions in our ever-evolving technological landscape.

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